A successful women's clothing retail store should not only have good sales methods, the most critical thing is in the purchase of goods, which directly determines the degree of popularity of clothing stores. For many retailers wholesale women's clothing is a difficult thing. So how do we wholesale women's clothing?
- Pick the right clothes
- Getting a good price
- Wholesale Clothing Tips
Pick the right clothes
The purpose of opening a retail clothing store is mainly to sell clothing in order to gain revenue. We can't just focus on the price and buy low priced products. What is more important is to buy products that consumers like and at the right price. Therefore, we need to clarify their own positioning and customer groups to develop a plan to buy goods. If it is a new store, in this case we need to attract customers and cultivate old customers. Buy styles that match the aesthetics of the customer base, and try to avoid similar styles to those of strong competitors.
At the same time, we need to plan the quantity of goods to be purchased. The quantity of goods to be purchased includes several aspects, such as amount, type, and quantity. The first time the variety of goods in stock should be as many as possible, because you need to give customers a variety of products to choose from. When you have a certain understanding of the customer, you can lock a certain type of product, because money is always limited, only to focus the funds into a certain type of product, you can increase the amount of individual products, and ask the clothing wholesaler to give a lower wholesale price. When you lock certain kinds of products, the number of individual product categories can be broken down into display quantity, inventory quantity and turnover quantity.
Getting a good price
The biggest difference between wholesale and retail clothing is that wholesalers sell individual goods with low profits and can only make money through a large number of shipments, while retailers sell individual goods with high profits, but ship less than wholesalers. At the beginning of the store, most operators do not want to press too many goods, so we will choose each commodity into only a small sector as a sample, through the sample to slowly understand the market demand of consumers. If you find that the goods are in great demand, and then decide to replenish the goods, because this is relatively safe and less risky. However, this approach also has a disadvantage, that is, when we propose to the clothing wholesaler to purchase a single product, we often find that there is a minimum starting quantity, or the price of buying a single product will be higher than others. In this case, our higher purchase price plus profit will certainly make the price uncompetitive, resulting in many customers will give up the purchase, invariably nuisance to our judgment of the market prospects of this product.
Therefore, it is a very important thing to get the support of clothing wholesalers. And can affect the clothing wholesaler to your support there are two factors: the first is our first purchase amount, if the first purchase amount is too small, the wholesaler will think we lack strength; the second is the frequency of replenishment, if we often to the wholesaler to replenish, even though the number is not much, but the wholesaler still think that our goods turnover is fast and can bring him long-term benefits. Keeping friendly cooperation with wholesalers is able to make our business more stable.
Wholesale Clothing Tips
- Before buying, a detailed stocking plan is important. What style of clothes do we need to buy? What is the budget? How much to buy? And so on.
- Shop around and choose clothes with good value for money. Finding good value for money is an essential ability of a successful clothing retailer.
- Choose the right size and color of clothes. We need to analyze customers according to their sizes and buy more of the right clothing. Choose clothing colors that are consistent with the style of your own clothing store.
- Diversification of buying channels to reduce risk. More channels of purchase can make our products more diversified, and also can reduce some irresistible risks brought by single channel suppliers.